THE ECONOMIST: College Focussed Campaign

Today’s college students consume news in bite-sized pieces, through platforms like Twitter and shows like The Daily Show with Jon Stewart. They never get the full story. On the other hand, The Economist goes deep. With The Economist Companion, students can go deep on the topics featured on The Daily Show. At their convenience, students can use The Companion web and mobile app to read the full story on topics they already care about.